Building
a
Successful Salesforce
Takes Careful Sales Management Planning
Small
businesses making the transition from owner/operator selling to a
professional sales force have a complex set of decisions to
make.
Get
the sales strategy right
and you can
- expand
your business rapidly,
- beat
your competition, and
- capture
market share.
But…
Get
the sales strategy wrong
and
- your
business will hemorrhage cash,
- your
reputation will be tarnished as you lose to competitors, and
- you
will give away market share to your competition.